Post by milesfrey on Oct 9, 2014 21:14:56 GMT -5
Waves for water is a big organization that helps to bring water to regions of the world that have lower standards of living. They are very similar to Charity: Water, Water Aid, and Water.org. The only difference is that this organization was start by surfers and is mostly done by people who are around the surfing lifestyle.
Waves for Water does a decent job fundraising. It is mostly done on your own, if you go on a surf trip, you can start a fundraiser and become a water carrier on your own as shown on the Huffington post, www.huffingtonpost.com/2014/05/05/waves-for-water-jon-rose_n_5267445.html. This is unique instead of giving money to a company, an individual is taking the initiative to take time from his trip to give something back to the place he is visiting. Waves for Water also has bigger fundraisers. One of their key partners is the ASP, the world tour of surfing. During the tour, there are promotions where surfers take time on lay days, days before the event, or days after the event to give back to the community that has taken them in for the time they stayed there. One key fundraiser is coming up called 100k World Water Day. In this fundraiser, they plan to partner with Hurley, a surfing brand, riders to bring clean water to 100,000 people in one day. The founder Jon Rose initiated this fundraiser and hopes that coordination helps maximize the impact, as stated on Surfwire, www.surfline.com/surf-news/press-release/hurley-h2o-and-waves-for-water-coordinate-multi-nation-water-relief-effort_105424/.
One thing that came up in the Google hangout is the followers donating. One key point is to target the audience that is willing to give. Since this organization was started by surfers, the audience is surfers. Waves for Waters already implements fundraising events around the surfing world tour. This tactic is really good because the target market is already watching a surfing competition and then they see or hear their favorite surfers going and doing some work for this charity. This brings people to the visit the page and want to donate or start their own donation via their trip.
Many surfers in the world tour will promote the Waves for Water charity via their social media posts. This leads to engaging the viewers and bringing people for donations. The Waves for Water social media is filled with people sending thanks, especially from places with recent disasters. People have retweeted the Waves for Water post, and other organizations have promoted their projects and their messages. For instance, Surfline, a surf forecast website, sent out a tweet about the founder and his message.
There are a few drawbacks about the organization. To start off, it is a smaller organization. It is not as big or well known as Charity: Water, Water Aid, or Water.org. Also, they do not promote as well as they could. Surfers are very thankful and giving people, but the traffic to their website and their social media page could use some boost. These two are interlocking, you can easily promote the website with a social media page. They have very few posts on their social media page, usually only posts about certain fundraisers and relief efforts, they could do more picture messages like the Charity: Water campaign to bring more attention to their mission. They do have people who receive the filters posting “Thanks” and photos showing their gratitude, but they could take it a bit farther if they want to get bigger and have more donations.
Waves for Water does a decent job fundraising. It is mostly done on your own, if you go on a surf trip, you can start a fundraiser and become a water carrier on your own as shown on the Huffington post, www.huffingtonpost.com/2014/05/05/waves-for-water-jon-rose_n_5267445.html. This is unique instead of giving money to a company, an individual is taking the initiative to take time from his trip to give something back to the place he is visiting. Waves for Water also has bigger fundraisers. One of their key partners is the ASP, the world tour of surfing. During the tour, there are promotions where surfers take time on lay days, days before the event, or days after the event to give back to the community that has taken them in for the time they stayed there. One key fundraiser is coming up called 100k World Water Day. In this fundraiser, they plan to partner with Hurley, a surfing brand, riders to bring clean water to 100,000 people in one day. The founder Jon Rose initiated this fundraiser and hopes that coordination helps maximize the impact, as stated on Surfwire, www.surfline.com/surf-news/press-release/hurley-h2o-and-waves-for-water-coordinate-multi-nation-water-relief-effort_105424/.
One thing that came up in the Google hangout is the followers donating. One key point is to target the audience that is willing to give. Since this organization was started by surfers, the audience is surfers. Waves for Waters already implements fundraising events around the surfing world tour. This tactic is really good because the target market is already watching a surfing competition and then they see or hear their favorite surfers going and doing some work for this charity. This brings people to the visit the page and want to donate or start their own donation via their trip.
Many surfers in the world tour will promote the Waves for Water charity via their social media posts. This leads to engaging the viewers and bringing people for donations. The Waves for Water social media is filled with people sending thanks, especially from places with recent disasters. People have retweeted the Waves for Water post, and other organizations have promoted their projects and their messages. For instance, Surfline, a surf forecast website, sent out a tweet about the founder and his message.
There are a few drawbacks about the organization. To start off, it is a smaller organization. It is not as big or well known as Charity: Water, Water Aid, or Water.org. Also, they do not promote as well as they could. Surfers are very thankful and giving people, but the traffic to their website and their social media page could use some boost. These two are interlocking, you can easily promote the website with a social media page. They have very few posts on their social media page, usually only posts about certain fundraisers and relief efforts, they could do more picture messages like the Charity: Water campaign to bring more attention to their mission. They do have people who receive the filters posting “Thanks” and photos showing their gratitude, but they could take it a bit farther if they want to get bigger and have more donations.
