Post by michelleg on Oct 9, 2014 18:45:58 GMT -5
One non-profit organization that immediately crossed my mind when given this assignment was Livestrong. Livestrong is an organization that was founded by cyclist Lance Armstrong to raise money to help those people fighting cancer. This organization that was founded in 1997 made big strides in fundraising with the use of bands that swept the country.
The LIVESTRONG gel wristband, which only sold for the amount of $1, was on the wrist of almost everyone back in 2004. Cancer survivors, celebrities, and supporters all wore the band uniting people together to fight the disease. “Simple and inexpensive, the bands created a community that crossed political, geographic, ethnic and age lines. And they brought in an estimated $70 million for the charity.” When I was younger everyone wanted to have that gel yellow wristband from Livestrong. Although some of us at the time didn’t know what it was for, we still had them. That shows the power that this organization had doing this fundraiser. If a fundraiser can reach all demographics, and pull in the revenue it did as the Livestrong bands, then it is very successful.
Another fundraiser that Livestrong recently had earlier this year is the Ultimate Cycle Challenge (UCC). The UCC is a non-competitive indoor cycling fundraiser where teams of participants keep stationary bikes in constant motion while enjoying live entertainment, hearing health information and gaining cancer awareness. Teams can participate for either 12 or 24 hours. This event gives people an opportunity to remember and celebrate friends and family affected by cancer. This fundraiser was not as popular as the yellow wrist bands a few years before, however they did raise the amount of $17,197. It was still very successful for a two day fundraiser.
In the Google Hangouts this week, post speakers raised interesting points about fundraising. Gloria Huang from FEMA mentioned that information about the organization and their efforts should be displayed on different platforms. Livestrong successfully does this on their different social media platforms. They do not use the same information consistently on each. In addition Sarah Milston from the Spark Mill mentioned that an organization should make fundraising easy and accessible. Livestrong also does that on their website. For each of their fundraisers they make sure that people can donate at the click of a button. You can tell that Livestrong has thought about all possible ways to attract donors and keep them willing to participate.
www.socialmediaexaminer.com/how-livestrong-raised-millions-to-fight-cancer-using-social-media/
www.asaecenter.org/Resources/ANowDetail.cfm?ItemNumber=44081
www.livestrong.org/events/1750/
The LIVESTRONG gel wristband, which only sold for the amount of $1, was on the wrist of almost everyone back in 2004. Cancer survivors, celebrities, and supporters all wore the band uniting people together to fight the disease. “Simple and inexpensive, the bands created a community that crossed political, geographic, ethnic and age lines. And they brought in an estimated $70 million for the charity.” When I was younger everyone wanted to have that gel yellow wristband from Livestrong. Although some of us at the time didn’t know what it was for, we still had them. That shows the power that this organization had doing this fundraiser. If a fundraiser can reach all demographics, and pull in the revenue it did as the Livestrong bands, then it is very successful.
Another fundraiser that Livestrong recently had earlier this year is the Ultimate Cycle Challenge (UCC). The UCC is a non-competitive indoor cycling fundraiser where teams of participants keep stationary bikes in constant motion while enjoying live entertainment, hearing health information and gaining cancer awareness. Teams can participate for either 12 or 24 hours. This event gives people an opportunity to remember and celebrate friends and family affected by cancer. This fundraiser was not as popular as the yellow wrist bands a few years before, however they did raise the amount of $17,197. It was still very successful for a two day fundraiser.
In the Google Hangouts this week, post speakers raised interesting points about fundraising. Gloria Huang from FEMA mentioned that information about the organization and their efforts should be displayed on different platforms. Livestrong successfully does this on their different social media platforms. They do not use the same information consistently on each. In addition Sarah Milston from the Spark Mill mentioned that an organization should make fundraising easy and accessible. Livestrong also does that on their website. For each of their fundraisers they make sure that people can donate at the click of a button. You can tell that Livestrong has thought about all possible ways to attract donors and keep them willing to participate.
www.socialmediaexaminer.com/how-livestrong-raised-millions-to-fight-cancer-using-social-media/
www.asaecenter.org/Resources/ANowDetail.cfm?ItemNumber=44081
www.livestrong.org/events/1750/