Post by dunnt2 on Oct 9, 2014 17:55:58 GMT -5
Feeding America has many different fundraising campaigns throughout a variety of social platforms. Campaigns such as Give a Meal, Child Hunger Ends Here, Hunger Action Month and #SolveSeniorHunger have been successful in their attempts to raise awareness of hunger and raise money to help those in need. With the Hunger Action month campaign, Feeding America created an app that allowed users to take progressive actions such as: changing their social media profiles a shade of orange to promote awareness for hunger, connect with local food banks, share posts on social media with their peers and other supporters and the ability to pledge to support child hunger.
The organizations Child Hunger Ends Here campaign yielded up to 7 million meals donated to Feeding America. This campaign in particular was asked supporters and donors to interact on their website for the campaign as well as on Facebook. For each numeric 8 digit code entered at either www.ChildHungerEndsHere.com or Facebook.com/ChildHungerEndsHere from March - August, Feeding America’s leading corporate partners ConAgra Foods and P&G, donated the monetary equivalent of one meal to Feeding America.
Their #SolveSeniorHunger campaign was created in order to raise awareness for Older Americans Month. The mission was to raise awareness and support for elders facing hunger. In attempt to do so, Feeding America prompted supporters to engage in this social media campaign through a few simple steps. First you would need to make a sign with the handwritten hashtag #SolveSeniorHunger. Then you would need to take a picture with a senior citizen you know while holding the sign. Then finally share the picture on Facebook and/or Twitter with one of the messages suggested on the May is Older American Moth page. The Oprah Network and YouTube famous, The Golden Sisters participated in the campaign and raised awareness for hunger in their “Selfie to Solve Senior Hunger” video.
After watching the Google Hangouts this week, it seems that the fundraising strategies discussed were covered by Feeding America in their social media campaigns. The first point Sarah Milston pointed out was that “Organizations shouldn’t attempt to fundraise on social media if they don’t have a robust presence.” Feeding America is one of the most popular non-profit organizations in the health sector. Celebrities such as 50 Cent, Matt Damon, Rachel Roy and Rachel Ray are all celebrity partners of the organization.
With supporters such as these, it’s safe to say that the possibility of someone knowing of the organization is high. Milston also points out that all social media fundraising isn’t productive. She mentions that matching challenges are beneficial because it allows donors to take donations and make them bigger. Feeding America’s Child Hunger Ends Here campaign is a perfect example of this notion. Their approaches of social media fundraising have been beneficial to a higher percentage of donations and their gain of supports. When it comes down to it Feeding America has excellent social media strategies and this is most likely why they continue to be strong organization.
feedingamerica.org/how-we-fight-hunger/our-partners/promotional-partners/child-hunger-ends-here.aspx
feedingamerica.org/press-room/press-releases/hunger-action-month-2014.aspx
feedingamerica.org/olderamericansmonth.aspx?utm_source=campaign&utm_medium=redirect&utm_campaign=olderamericans
The organizations Child Hunger Ends Here campaign yielded up to 7 million meals donated to Feeding America. This campaign in particular was asked supporters and donors to interact on their website for the campaign as well as on Facebook. For each numeric 8 digit code entered at either www.ChildHungerEndsHere.com or Facebook.com/ChildHungerEndsHere from March - August, Feeding America’s leading corporate partners ConAgra Foods and P&G, donated the monetary equivalent of one meal to Feeding America.
Their #SolveSeniorHunger campaign was created in order to raise awareness for Older Americans Month. The mission was to raise awareness and support for elders facing hunger. In attempt to do so, Feeding America prompted supporters to engage in this social media campaign through a few simple steps. First you would need to make a sign with the handwritten hashtag #SolveSeniorHunger. Then you would need to take a picture with a senior citizen you know while holding the sign. Then finally share the picture on Facebook and/or Twitter with one of the messages suggested on the May is Older American Moth page. The Oprah Network and YouTube famous, The Golden Sisters participated in the campaign and raised awareness for hunger in their “Selfie to Solve Senior Hunger” video.
After watching the Google Hangouts this week, it seems that the fundraising strategies discussed were covered by Feeding America in their social media campaigns. The first point Sarah Milston pointed out was that “Organizations shouldn’t attempt to fundraise on social media if they don’t have a robust presence.” Feeding America is one of the most popular non-profit organizations in the health sector. Celebrities such as 50 Cent, Matt Damon, Rachel Roy and Rachel Ray are all celebrity partners of the organization.
With supporters such as these, it’s safe to say that the possibility of someone knowing of the organization is high. Milston also points out that all social media fundraising isn’t productive. She mentions that matching challenges are beneficial because it allows donors to take donations and make them bigger. Feeding America’s Child Hunger Ends Here campaign is a perfect example of this notion. Their approaches of social media fundraising have been beneficial to a higher percentage of donations and their gain of supports. When it comes down to it Feeding America has excellent social media strategies and this is most likely why they continue to be strong organization.
feedingamerica.org/how-we-fight-hunger/our-partners/promotional-partners/child-hunger-ends-here.aspx
feedingamerica.org/press-room/press-releases/hunger-action-month-2014.aspx
feedingamerica.org/olderamericansmonth.aspx?utm_source=campaign&utm_medium=redirect&utm_campaign=olderamericans
