Post by alexvandervall on Oct 5, 2014 20:30:11 GMT -5
Team 4 Social Media Strategy
Facebook:
Because Facebook is the largest social media strategy, we have selected it as the main informative social media platform. Facebook is the perfect place for first hand testimonials, powerful stories related to individuals affected by WPP, recent donations, legislature relating to the cause, or future events or social media fundraisers that are planned so we don’t pressure followers to donate.
Facebook should be used to promote other platforms in order to share content posted on Instagram or Pinterest. There should be links to connect it with other mediums. This way, content will be connected across all platforms. Facebook’s content should definitely be the most text heavy out of all social media platforms. There is no character limit, and people will be able to click a post to read more about it instead of just having a lot of text present from the start. For example, have a fact posted, and if you want to learn more you have the option of clicking to go to another page with the full article.
Facebook should be use as a conversation starter. World Pediatric Project should try to create relationships with their followers by asking them questions and encouraging discussions. We need to keep in mind Corey Staley is one person so we don’t have the luxury of someone who can monitor and respond constantly. Planning out a weekly Facebook posts which aim to create an exchange of ideas and opinions would avoid bombarding one person with too much work.
People love to voice their opinion and although they may not be donating via Facebook they still feel empowered to be a part of a discussion based around a good cause. We could create a list of questions to post that are relevant to what is going on within World Pediatric Project.
Additionally, it would be beneficial to create a World Pediatric Project at VCU page and invite all of our friends to like it. The page can be used to post photos of VCU students helping, as well as update our followers on events happening at VCU for World Pediatric Project. Facebook presents a large opportunity, and not just for news, not to mention posting just paragraphs of information can be a bit dull.
Instagram:
Instagram is a highly visual platform. Because of this, we have come up with a photo campaign to encourage people to donate. It’s called Children of the World. World Pediatric Project’s motto is “Heal a child, change the world.” They also state on their website that every dollar donated turns into $4.00 with the help of doctors, hospitals, nurses, and other people involved. We can campaign to get friends to donate $1.00, then have a paper cutout of a child (1 for every dollar donated), have them hold it in a picture and then post to Instagram. We could use the hashtag #healachild #savetheworld and tag World Pediatric Project in it. In general, people love taking selfies so it will appeal to a large number.
Twitter:
Twitter could be our basis for keeping everyone up-to-date. We can post how much money we have raised for the organization daily and hashtag #worldpediatricproject and #vcuglobalhealth. We can also use Twitter as a means to inform the public on how to donate and what this organization does. Additionally, Twitter could also be used for shout outs if a specific person or company donates a lot in the name of the WPP. Occasionally, posts from Instagram can be posted here as well. Twitter is a microblog that has a leg up on all the others in staying current. Because of the character limit, though, it should be used for updates, news blips, and quick shout outs.
Pinterest:
Pinterest is another platform that is dominated by visuals. Also the main users of this platform are women. WPP’s Pinterest could speak to mothers considering the female dominated demographic that uses it. Using moving images of children and their MOTHERS to spark emotion would be one way to get women to feel connected to the project. People typically use Pinterest for recipes and shopping inspiration. What if we created a campaign that illustrated how the time or money spent on Pinterest could be used to help a child in need? Maybe the parallel between the cost of a new purse compared to the cost to help a child is just striking enough to spur someone into action.
In order to avoid alienating people or making them feel guilty for scrolling on Pinterest all day, we could spin it as “Something worth Pinning” encouraging others to pin our inspirational content to their own boards. Quotes that not only speak to our cause but to life itself could be a good way to get into these women’s pinboards.
Also, there could be different subcategories within the WPP Pinterest account. One could be for “Something Worth Pinning, another for awareness, another to illustrate how much money raised, and more boards for other categories.
All:
Each platform may be targeting different types of users, but every post will use the same language and tone to establish continuity.
Facebook:
Because Facebook is the largest social media strategy, we have selected it as the main informative social media platform. Facebook is the perfect place for first hand testimonials, powerful stories related to individuals affected by WPP, recent donations, legislature relating to the cause, or future events or social media fundraisers that are planned so we don’t pressure followers to donate.
Facebook should be used to promote other platforms in order to share content posted on Instagram or Pinterest. There should be links to connect it with other mediums. This way, content will be connected across all platforms. Facebook’s content should definitely be the most text heavy out of all social media platforms. There is no character limit, and people will be able to click a post to read more about it instead of just having a lot of text present from the start. For example, have a fact posted, and if you want to learn more you have the option of clicking to go to another page with the full article.
Facebook should be use as a conversation starter. World Pediatric Project should try to create relationships with their followers by asking them questions and encouraging discussions. We need to keep in mind Corey Staley is one person so we don’t have the luxury of someone who can monitor and respond constantly. Planning out a weekly Facebook posts which aim to create an exchange of ideas and opinions would avoid bombarding one person with too much work.
People love to voice their opinion and although they may not be donating via Facebook they still feel empowered to be a part of a discussion based around a good cause. We could create a list of questions to post that are relevant to what is going on within World Pediatric Project.
Additionally, it would be beneficial to create a World Pediatric Project at VCU page and invite all of our friends to like it. The page can be used to post photos of VCU students helping, as well as update our followers on events happening at VCU for World Pediatric Project. Facebook presents a large opportunity, and not just for news, not to mention posting just paragraphs of information can be a bit dull.
Instagram:
Instagram is a highly visual platform. Because of this, we have come up with a photo campaign to encourage people to donate. It’s called Children of the World. World Pediatric Project’s motto is “Heal a child, change the world.” They also state on their website that every dollar donated turns into $4.00 with the help of doctors, hospitals, nurses, and other people involved. We can campaign to get friends to donate $1.00, then have a paper cutout of a child (1 for every dollar donated), have them hold it in a picture and then post to Instagram. We could use the hashtag #healachild #savetheworld and tag World Pediatric Project in it. In general, people love taking selfies so it will appeal to a large number.
Twitter:
Twitter could be our basis for keeping everyone up-to-date. We can post how much money we have raised for the organization daily and hashtag #worldpediatricproject and #vcuglobalhealth. We can also use Twitter as a means to inform the public on how to donate and what this organization does. Additionally, Twitter could also be used for shout outs if a specific person or company donates a lot in the name of the WPP. Occasionally, posts from Instagram can be posted here as well. Twitter is a microblog that has a leg up on all the others in staying current. Because of the character limit, though, it should be used for updates, news blips, and quick shout outs.
Pinterest:
Pinterest is another platform that is dominated by visuals. Also the main users of this platform are women. WPP’s Pinterest could speak to mothers considering the female dominated demographic that uses it. Using moving images of children and their MOTHERS to spark emotion would be one way to get women to feel connected to the project. People typically use Pinterest for recipes and shopping inspiration. What if we created a campaign that illustrated how the time or money spent on Pinterest could be used to help a child in need? Maybe the parallel between the cost of a new purse compared to the cost to help a child is just striking enough to spur someone into action.
In order to avoid alienating people or making them feel guilty for scrolling on Pinterest all day, we could spin it as “Something worth Pinning” encouraging others to pin our inspirational content to their own boards. Quotes that not only speak to our cause but to life itself could be a good way to get into these women’s pinboards.
Also, there could be different subcategories within the WPP Pinterest account. One could be for “Something Worth Pinning, another for awareness, another to illustrate how much money raised, and more boards for other categories.
All:
Each platform may be targeting different types of users, but every post will use the same language and tone to establish continuity.
