Post by zirpolorva on Oct 2, 2014 21:33:25 GMT -5
For our social media campaign strategy we plan to start two separate hashtag campaigns. The first is aimed at promoting Preemptive Love Coalition's domestic awareness, while the second focuses on their day-to-day stories from Iraq and facts about their work. We plan to utilize Twitter, Facebook, Instagram, Pinterest and YouTube with around half of the content originally generated by Preemptive Love Coalition pertaining directly to their central mission/facts and the other half crowd sourced from audience members on each platform.
The domestic campaign is called #shareyourheart and asks audience members to make a heart shape with their hands, take a picture of it and hashtag #shareyourheart and @preemptivelove to show support. Audience members are also welcome to submit a similar message in video form as a Vine or YouTube video. We will compile all of the submissions on Pinterest and repost thank you responses on each platform as they are submitted.
On the Domestic Sub-Team promoting #shareyourheart, Margaret, Jessica and Craig will cover the crowd sourcing campaign by promoting the hashtag and reposting all content specific to the campaign that is sent to Preemptive Love by audience members. They will also generate example posts (video and photo) to share to help kickstart the campaign. They will compile responses on Pinterest weekly.
The international campaign is called #saveaheart and will act as the central hashtag for all posts about day-to-day interactions in the field and fact-oriented posts that inform people about the situation in Iraq and how Preemptive Love is helping. These posts will focus more on the situation in Iraq, statistics about Preemptive Love and other visual media that can stand alone as a picture. Much of Preemptive Love's current posts rely on long tag sections, and we want to provide content that sends an equally clear message as a standalone image or graphic.
Shane and Oliver will head the international facet of the campaign and continue to post photos from Preemptive Love visual media as described above as well as sharing narrative posts and day-to-day updates. Each post will include a tag for Preemptive Love's main page and they will also retweet any daily updates with the hashtag #saveaheart.
At the end of the campaign we will compile a video that contains the most memorable responses from all social media platforms to share and thank audience members for engaging with Preemptive Love. This might be a really solid point to talk about fundraising options, perhaps worded as going from sharing your heart to saving a heart, but we will cover that in future lectures.
By splitting the hashtags we hope to make metrics for each side of the campaign more straightforward. We can also gauge by response if the mix of originally generated content and crowd sourced content needs to change.
The domestic campaign is called #shareyourheart and asks audience members to make a heart shape with their hands, take a picture of it and hashtag #shareyourheart and @preemptivelove to show support. Audience members are also welcome to submit a similar message in video form as a Vine or YouTube video. We will compile all of the submissions on Pinterest and repost thank you responses on each platform as they are submitted.
On the Domestic Sub-Team promoting #shareyourheart, Margaret, Jessica and Craig will cover the crowd sourcing campaign by promoting the hashtag and reposting all content specific to the campaign that is sent to Preemptive Love by audience members. They will also generate example posts (video and photo) to share to help kickstart the campaign. They will compile responses on Pinterest weekly.
The international campaign is called #saveaheart and will act as the central hashtag for all posts about day-to-day interactions in the field and fact-oriented posts that inform people about the situation in Iraq and how Preemptive Love is helping. These posts will focus more on the situation in Iraq, statistics about Preemptive Love and other visual media that can stand alone as a picture. Much of Preemptive Love's current posts rely on long tag sections, and we want to provide content that sends an equally clear message as a standalone image or graphic.
Shane and Oliver will head the international facet of the campaign and continue to post photos from Preemptive Love visual media as described above as well as sharing narrative posts and day-to-day updates. Each post will include a tag for Preemptive Love's main page and they will also retweet any daily updates with the hashtag #saveaheart.
At the end of the campaign we will compile a video that contains the most memorable responses from all social media platforms to share and thank audience members for engaging with Preemptive Love. This might be a really solid point to talk about fundraising options, perhaps worded as going from sharing your heart to saving a heart, but we will cover that in future lectures.
By splitting the hashtags we hope to make metrics for each side of the campaign more straightforward. We can also gauge by response if the mix of originally generated content and crowd sourced content needs to change.
