Post by catyblack on Oct 2, 2014 20:51:59 GMT -5
This week I looked at a non-profit called Nothing But Nets. They are based in DC and work to raise money to provide mosquito nets for people living in sub-Saharan Africa where malaria is transmitted through mosquito bites. They mosquitos are very active at night and people live in simple, primitive housing structures without a way to protect themselves from the mosquitos. Mosquito nets offer a simple, physical solution.
The New York Times did a story on Nothing But Nets and how the non-profit uses an appeal that targets young people. The New York Times talks about how the main focus is affordability, it only takes $10 to save someone from malaria by providing them with a net. The model of Nothing But Nets translates well to social media too because it’s simple and transparent; One donation of $10 from one person will provide one net to save one life. It aligns with the 1:1 model that many non-profits are using today.
Nothing But Nets shines on Facebook where they post regularly with images of people receiving the nets, the nets in use as well as content from the US side of the operation. The facebook page has an appropriate amount of posts regarding fundraising efforts mixed in with infographics and hashtags.
Another thing that stands out on their facebook page is collaborations with other non-profits and foundations. Earlier in the summer they posted about an advocating day in DC with The Hamels Foundation. The Hamels Foundation works to educate the people of Malawi about AIDS, Tuberculosis and Malaria. The partnership had the shared focus of Malaria but worked together to grow their audience for increased reach.
Nothing But Nets uses a similar approach to asking for donations as Charity Water. Both organizations as people to give up their birthdays and ask for donations instead of gifts. Nothing But Nets shared a lot of videos and photos of people asking for donations on behalf of the organization.
Nothing But Nets if very active in the world of healthcare non-profits. On their own website they wrote about a social media summit they participated in in Rio De Janeiro. The summit was environmentally and socially focused.
Nothing But Nets is currently just on Twitter and Facebook. They have all of the necessary content to be successful on a platform such as instagram or Pinterest. Their images, charts and infographics would both fit into a more visually driven platform.
www.nytimes.com/2008/06/02/us/02malaria.html?_r=0
http://
www.nothingbutnets.net/blogs/how-social-media-gives-us-all.html
www.facebook.com/NothingButNets
The New York Times did a story on Nothing But Nets and how the non-profit uses an appeal that targets young people. The New York Times talks about how the main focus is affordability, it only takes $10 to save someone from malaria by providing them with a net. The model of Nothing But Nets translates well to social media too because it’s simple and transparent; One donation of $10 from one person will provide one net to save one life. It aligns with the 1:1 model that many non-profits are using today.
Nothing But Nets shines on Facebook where they post regularly with images of people receiving the nets, the nets in use as well as content from the US side of the operation. The facebook page has an appropriate amount of posts regarding fundraising efforts mixed in with infographics and hashtags.
Another thing that stands out on their facebook page is collaborations with other non-profits and foundations. Earlier in the summer they posted about an advocating day in DC with The Hamels Foundation. The Hamels Foundation works to educate the people of Malawi about AIDS, Tuberculosis and Malaria. The partnership had the shared focus of Malaria but worked together to grow their audience for increased reach.
Nothing But Nets uses a similar approach to asking for donations as Charity Water. Both organizations as people to give up their birthdays and ask for donations instead of gifts. Nothing But Nets shared a lot of videos and photos of people asking for donations on behalf of the organization.
Nothing But Nets if very active in the world of healthcare non-profits. On their own website they wrote about a social media summit they participated in in Rio De Janeiro. The summit was environmentally and socially focused.
Nothing But Nets is currently just on Twitter and Facebook. They have all of the necessary content to be successful on a platform such as instagram or Pinterest. Their images, charts and infographics would both fit into a more visually driven platform.
www.nytimes.com/2008/06/02/us/02malaria.html?_r=0
http://
www.nothingbutnets.net/blogs/how-social-media-gives-us-all.html
www.facebook.com/NothingButNets
