Post by mirzayanbh on Oct 2, 2014 20:29:20 GMT -5
Initially released by Twitter at the beginning of 2013, Vine came onto the social media market and grew very quickly. The platform is based on users posting looped six second long videos and sharing them with followers. Although it seems like six seconds is a short amount of time to share any content, a lot of users have achieved “vine fame” through the popular page and have achieved fame outside of Vine. Just like individual users achieve fame from their personal pages, Nonprofits also have a similar advantage with the platform. Since Vine videos are so short and editable, the platform presents a good opportunity to share short messages to its audiences, much like twitter itself. One nonprofit from the health sector that’s done a great job of using Vine to spread its message is Diabetes UK, the UK’s leading nonprofit in supporting those who suffer from diabetes.
Diabetes UK’s Vine page, as of October 2nd, 2014, has 1,310 followers and 46,018 loops, or times videos have been watched. While 1,310 followers may not seem like a lot, it’s a good number considering Vine only has 13 million users – most of which are probably inactive.
This article (http://nonprofit.about.com/od/socialmedia/fl/12-Ways-Nonprofits-Can-Use-Instagram-and-Vine-Video.htm) shares twelve tips for nonprofits that want to use Vine or Instagram video, almost all of which are employed by Diabetes UK on their Vine page. The interesting part about Diabetes UK is that they utilize Vine in a way that, in a very genuine way, helps the audience get behind their cause by opening up a virtual window into their organization. Many of their Vines are centered on their employees doing fun things around the office or promoting something the organization is doing – always with a smile. This is vital because it helps people relate to the people that are behind the work of the charity.
The main thing that separates Diabetes UK from other nonprofits that use Vine is how directly they connect with their followers and supporters (http://www.fundraising.co.uk/2013/09/05/diabetes-uk-encourages-event-fundraisers-with-photos-and-vine-video/). They make a point to show their appreciation for people one by one, and by name. The best part is that it’s never a vapid, “Thanks to @user for the support!” They keep it interesting, rather, by taking the time to make creative videos that are not only thoughtful and often relevant to the user they’re thanking, but aesthetically pleasing as well.
I think Diabetes UK should continue with their engagement on Vine, as they’ve been recognized for it and should work to continue their success.
Diabetes UK’s Vine page, as of October 2nd, 2014, has 1,310 followers and 46,018 loops, or times videos have been watched. While 1,310 followers may not seem like a lot, it’s a good number considering Vine only has 13 million users – most of which are probably inactive.
This article (http://nonprofit.about.com/od/socialmedia/fl/12-Ways-Nonprofits-Can-Use-Instagram-and-Vine-Video.htm) shares twelve tips for nonprofits that want to use Vine or Instagram video, almost all of which are employed by Diabetes UK on their Vine page. The interesting part about Diabetes UK is that they utilize Vine in a way that, in a very genuine way, helps the audience get behind their cause by opening up a virtual window into their organization. Many of their Vines are centered on their employees doing fun things around the office or promoting something the organization is doing – always with a smile. This is vital because it helps people relate to the people that are behind the work of the charity.
The main thing that separates Diabetes UK from other nonprofits that use Vine is how directly they connect with their followers and supporters (http://www.fundraising.co.uk/2013/09/05/diabetes-uk-encourages-event-fundraisers-with-photos-and-vine-video/). They make a point to show their appreciation for people one by one, and by name. The best part is that it’s never a vapid, “Thanks to @user for the support!” They keep it interesting, rather, by taking the time to make creative videos that are not only thoughtful and often relevant to the user they’re thanking, but aesthetically pleasing as well.
I think Diabetes UK should continue with their engagement on Vine, as they’ve been recognized for it and should work to continue their success.
