Post by yuanah on Oct 2, 2014 19:41:11 GMT -5
One nonprofit in the health sector is the March of Dimes. This was an organization founded by the former president Franklin D. Roosevelt in 1938 to combat polio but has since started to promote general health for pregnant women and babies. This organization has, of the five big visual social media sites, accounts on Instagram, Pinterest, and YouTube. It does not have its own account on Tumblr or Vine but there are some photos tagged #march of dimes on Tumblr. March of Dimes has around 2,500 followers on Pinterest, 4,000 followers on Instagram, and 9,300 subscribers on YouTube.
Though they are present in other forms of media and actively participating in campaigns, March of Dime’s image focused social media pages seem to be a bit lacking. They, for example, have worked with RunwayLOUD to put on a fashion show that would raise money for their cause. They even had a disabled participant, a teenaged woman with cerebral palsy. March of Dimes has also, in the past, hired outside organizations to manage their marketing campaigns. Organizations like the MSLGROUP have worked with March of Dimes to help with creative, strategic, and PR plans.
Despite all of this effort in other forms of media their Pinterest page seems to be lacking. Though March of Dimes is a large organization with fairly historic roots, their Pinterest page only has 2,500 followers. I think that their Pinterest page is one of their most important image based social media sites because Pinterest’s user-base is largely mothers and women. I think the organization’s biggest problem on the social media platform is their choice of imagery. Their posts all seem like fluff or are images of children, premature babies, or people their organization works with. Fluff images are never interesting or engaging and just waste space. Pictures of the organization’s workers or volunteers are nice, but not really something that people are interested in seeing. Images of premature babies follow the organization’s goals but are honestly not something that you want to see on your wall unless it’s framed the right way.
I think that March of Dimes could take a page from the American Diabetes Association. I think that the ADA’s recipe posts on Pinterest are very smart and people take away more from those. Viewers are, in my opinion, more interested when they’re given something by the organization. If there is something that they can take away then there is more engagement, more followers, and more discussion. The problem for the March of Dimes would be their ability to post content that people can take away form because their mission is a lot broader than the ADA’s.
Honestly, I believe that March of Dimes is doing well by hosting events and partnering with corporations. Social media engagement via imagery would be nice, but they seem to be doing well enough already.
Though they are present in other forms of media and actively participating in campaigns, March of Dime’s image focused social media pages seem to be a bit lacking. They, for example, have worked with RunwayLOUD to put on a fashion show that would raise money for their cause. They even had a disabled participant, a teenaged woman with cerebral palsy. March of Dimes has also, in the past, hired outside organizations to manage their marketing campaigns. Organizations like the MSLGROUP have worked with March of Dimes to help with creative, strategic, and PR plans.
Despite all of this effort in other forms of media their Pinterest page seems to be lacking. Though March of Dimes is a large organization with fairly historic roots, their Pinterest page only has 2,500 followers. I think that their Pinterest page is one of their most important image based social media sites because Pinterest’s user-base is largely mothers and women. I think the organization’s biggest problem on the social media platform is their choice of imagery. Their posts all seem like fluff or are images of children, premature babies, or people their organization works with. Fluff images are never interesting or engaging and just waste space. Pictures of the organization’s workers or volunteers are nice, but not really something that people are interested in seeing. Images of premature babies follow the organization’s goals but are honestly not something that you want to see on your wall unless it’s framed the right way.
I think that March of Dimes could take a page from the American Diabetes Association. I think that the ADA’s recipe posts on Pinterest are very smart and people take away more from those. Viewers are, in my opinion, more interested when they’re given something by the organization. If there is something that they can take away then there is more engagement, more followers, and more discussion. The problem for the March of Dimes would be their ability to post content that people can take away form because their mission is a lot broader than the ADA’s.
Honestly, I believe that March of Dimes is doing well by hosting events and partnering with corporations. Social media engagement via imagery would be nice, but they seem to be doing well enough already.
