Discussion 4 (Week 3)

In our lecture and readings this week, you learned about visual engagement strategies for Instagram, Pinterest, Vine, YouTube and Tumblr. For this discussion, it is your task to research one nonprofit organization from the health sector (nationally or internationally; select one other than the ones covered in the lecture and Google Hangouts) and analyze its engagement on one of the five visual social media platforms. Analyze which factors contributed to its success and/or failures. Also determine how the engagement differs from the nonprofit organizations you have studied so far. Research two articles that are about the social media issues involving that company and include them in your analysis. Please see the full assignment description and the expectations in the Week 3 posting on the course website. Your answer is due on Thursday, Oct, 2, at 11 p.m. and your replies are due on Sunday, Oct. 5, at 11 p.m. (Eastern U.S. Time).